Braccini Paris News

The Journal

Blog : Glamour & Branding


From the Perspective of Mirco Braccini

Paris… Ah, Paris! When I think of this city, glamour, the spotlight, and rising stars come to mind. However, through my journey, I’ve uncovered the hidden layers of this world and its striking relevance to branding. Welcome to my universe.

When I Witnessed Stars Talk About Branding Without Realizing

Throughout my career in the press, I’ve had the immense privilege of meeting and conversing with a countless number of celebrities. Each interview, each profile, offered a glimpse into the meticulous effort these stars put into managing their image. Some always presented the right side of their face to the camera, others would consistently ask for the journalist’sname before speaking. Some even went to the extent of reviewing each photograph before its publication. This attention to detail, this scrupulous image management, made me realize how closely it mirrors branding.

Branding: My Take on the Art of Building

Just as a tower needs every brick to stand strong, a brand image needs to be well- thought-out, consistent, and authentic to endure. Today, even as celebrities lean towards a more natural image, they demand top-notch professionalism. In a digital age where everything can go awry in a moment, disseminating their images requires heightened vigilance. Now, more than ever, legal protections are an indispensable ally.

Fashion Brands: My Vision from Idea to Reality

Celebrities taught me image management, but brands, especially in the world of fashion, have shown me the importance of protection and consistency. Every brand is the embodiment of an idea, reflecting a creator’s genius. It must stand its ground, safeguard its reputation, and shield itself against counterfeits. Start-ups, the new players in the market, face a sea of challenges when it comes to branding. But with consistency, authenticity, and vigilance, success is within reach.

In Conclusion

Thanks to my experience and the people I’ve met, I have been able to build an expert perspective on branding. In a world where every detail matters, where each decision can make or break a reputation, understanding the nuances of branding has become crucial. Whether it’s about a celebrity or a brand, image is everything. And I am here to attest to that.